Marchelle Creative

Direct Mailer: High-End Package

This is one of my favorites! The goal was to make a high-end mailer to market spray tanning. When asked to incorporate a free sample packet of lotion in the design, I suggested the inclusion of gift cards as well, one for the person and one for their friend. Sales of memberships in the selected areas shot up to 60% as a result. Targeted at high-end neighborhoods and non-members, the look is clean and more sophisticated than the typical bright colors of Sun Tan City. It was distributed to 100,000 households in 8 states. This mailer was such a success I created many different variations of this concept for different promotions.

Packaging: Fresh

The concept of Fresh by Blend product line was to reflect the taste of a younger customer demographic. This tanning lotion brand is an extension of my own personal taste that’s heavily rooted in playful, minimalist but bold expression. While one might expect an overbearing design from tanning lotions, I have created a clean, fresh, fun feeling design. The words that instructed this design were: youthful + clean + simple (but bold) + appealing to both genders + flexible + and low-cost (but looks expensive).

Rhythm & Soul: Event Collateral Kit

Rhythm & Soul Festival was a freelance project for a non-profit company.  Using an image of one of the members of the company in the logo, I created an inviting, festive and energetic image.  For this event I designed:

• Concept & Logo
• Newspaper ads, Event Signage, Posters, & Handouts
• Email Campaigns
• T-shirts for staff and for sale
• Event Program

BRONZING SADDLES – Gallopalooza Horse Design

Gallopalooza is a fund-raising event that corresponds to the Kentucky Derby.  Companies enter their horse into the competition and the proceeds from the horses sold each year go to a charity.  I designed the STC horse and hired the artist to paint the image on the horse.  This was a fun project where I was able to create a three dimensional expression of the company's image.

Logo: Aura

This logo was designed for a new company concept.  It's image reflects simple beauty and radiance.